WOWWW - Events

Most SES events cover introductory and basic level tracks, including:

• How to design search engine-friendly web pages
• Constructing a business case for your board to encourage a greater investment in search
• The basics of building links and their importance to rankings
• Whether to build expertise in house or outsource to an agency
• How to select an agency if you choose to go down this route
• Manage pay-per-click campaigns and analyzing your return on investment
• Building an analytics package into your business and interpreting the results to build greater success
• How to convert more of your visitors into buyers with refinements to landing pages